We build eye-catching graphic design to grab your audience’s attention in order to build your brand advocacy. The Creative designer may not always be the person writing the code and in some cases can work independently of the team who will take a website design live. Graphic designers have a deep understanding of the fundamentals of design. This includes things like color theory and typography. They also need to know how to build brand assets (like logos) and make sure those assets are consistent across all designs for a brand. Graphic designers do most of their work in software programs like Photoshop, Illustrator, and InDesign (three Adobe products you’ll learn to use in the Skillcrush Visual Designer Blueprint). Mac users may also use the Mac-only program Sketch as a design software alternative to Photoshop.